Looking Back at AI in 2024: Progress and Pitfalls

In 2024, AI continued its rapid evolution, with generative AI achieving widespread recognition and use. Tools like ChatGPT showcased the potential of AI, but businesses faced ongoing challenges, including inaccuracies, hallucinations, and security concerns. These hurdles revealed a critical need for deeper education on AI capabilities and limitations. As Jay Mason aptly said, “We’ve made progress, but the same foundational concerns persist.”

Enterprise-Level AI Adoption: Maturity and Governance

Organizations experimented heavily with AI in 2024, leading to a surge of proof-of-concept projects. Yet, many were underwhelming. The problem? A lack of domain-specific training, governance structures, and understanding of how to align AI with real business problems. As Leo Tomei highlighted, shadow AI—unsanctioned AI usage—underscores the importance of organizational readiness and governance.

What’s on the Horizon for 2025?

  1. Agentic AI: Unlike reactive generative AI, agentic AI is autonomous, proactive, and capable of dynamic decision-making. Imagine a system that anticipates your needs and takes action—whether optimizing supply chains or planning complex travel itineraries. The potential is vast, but it raises critical ethical and governance questions.
  2. Smart Automation: Businesses are shifting from general AI applications to targeted, domain-specific tools. These solutions prioritize solving specific bottlenecks, creating tangible ROI, and improving operational efficiency.
  3. Quantum Computing and AI: Advances in computing power will unlock new possibilities for AI, but with them come risks, such as security vulnerabilities and the disruption of existing systems.

Actionable Takeaways for Businesses

  • Focus on the Fundamentals: Before diving into advanced AI, ensure your data is clean, structured, and governed. Many organizations still need foundational work before AI can be effectively implemented.
  • Map ROI Against Feasibility: High-impact, highly feasible AI projects should be prioritized. Strategic automation—not necessarily AI—might be the first step to unlocking efficiency.
  • Break Down Silos: Data and operational silos hinder innovation. Moving to platform-centric models and fostering collaboration across teams is key.
  • Reskill and Train Teams: AI’s potential lies not just in its capabilities but in your team’s ability to deploy and manage it effectively.

The Path Forward

As businesses look to 2025, they must navigate a delicate balance of ambition and pragmatism. The winners will focus on building robust foundations, addressing governance gaps, and embracing a mindset of continuous improvement. The journey toward AI maturity is not just about technology but about aligning tools with strategic goals and empowering teams to succeed.

Take your first step into AI Integration with M&S Consulting’s AI Roadmap

In today’s fast-paced business environment, innovation isn’t just an option—it’s a necessity. Rapid advancements in Artificial Intelligence (AI) are reshaping industries, offering unparalleled opportunities for those who are ready to embrace change. At M&S Consulting, we understand that navigating this transformation can be daunting, which is why we’ve created the ultimate guide to help you harness the power of AI: our AI Roadmap.

The AI Roadmap is more than just a guide; it’s your strategic partner in the journey towards AI integration. As businesses grapple with increasing competition and evolving market demands, AI stands out as a critical tool for enhancing efficiency, making informed decisions, and gaining a competitive edge. However, the path to successful AI implementation is complex. Our roadmap is designed to simplify this process, offering a clear, structured approach to integrating AI into your operations.

Our comprehensive AI Roadmap covers all the essential steps you need to take to seamlessly incorporate AI into your business:

  1. Understanding Your Business Environment: Align AI initiatives with your business strategy, navigate regulatory requirements, and assess your existing resources.
  2. Defining Your AI Strategy: Evaluate your data quality, develop a robust data and analytics strategy, and prioritize AI use cases to meet your business goals.
  3. Identifying Machine Learning Applications: Explore various applications of AI, from classification and prediction to computer vision and generative AI.
  4. Leveraging Built-in AI Capabilities: Integrate AI into your core systems, office tools, and customer-facing applications to enhance productivity and efficiency.
  5. Defining & Implementing Your Data Platform: Establish secure data storage solutions, integrate diverse data sources, and implement strong data governance practices.
  6. Developing Machine Learning Applications: Train, tune, test, and refine AI models to ensure they deliver accurate and reliable results.
  7. Implementing Smart Automation & Workflows: Combine AI with your enterprise systems to automate tasks, optimize workflows, and manage machine learning operations.
  8. Communicating & Training Stakeholders: Facilitate the adoption of AI tools, provide user training, and continuously improve based on feedback.

Ready to Transform Your Business?

The journey to AI integration is a strategic endeavor that requires careful planning and expert guidance. With M&S Consulting’s AI Roadmap, you’ll have a clear, actionable plan to navigate the complexities of AI and unlock its full potential for your organization. Don’t miss out on the opportunity to stay ahead of the curve and drive your business toward future success. Fill out the form below to download our AI Roadmap and start your journey towards transformative AI integration today!

Download the AI Roadmap

* indicates required



Authors

Jay Mason, Associate Partner

Jay Mason
Associate Partner,
Director of AI and Emerging Technology

Leo Tomé, Digital Transformation Consultant | Digital Strategy | AI | Implementation & Scalable Information Architecture

Leo Tomé
Digital Transformation & Strategy, AI, and Implementation & Scalable Information Architecture